LVMH: Centralization & Personalization — A Hybrid Approach to AI
Discover how LVMH centralized and customized deployment of AI algorithms for its luxury goods houses.
Learn MoreInfopro Digital provides business-to-business digital media outlets with advertising space on these sites. To differentiate itself from the competition, Infopro Digital wanted to offer more advanced targeting options to its advertising customers. For example, instead of doing basic category targeting (like showing aerospace ads in the aerospace section of a website), they wanted to leverage the user’s navigation path and behavior to more accurately target those who may be interested in a particular ad, wherever they are.
This advanced targeting requires experienced technical teams to handle a vast data lake. But despite the highly technical environment, Infopro Digital’s marketing teams needed to be able to handle the queries and most of the day-to-day work themselves without the help of IT every time. The marketing teams had some prior knowledge of processing data using Microsoft Excel, but they were frustrated by its computing and speed limitations.
On top of these challenges, Infopro Digital also knew they wanted to develop any new processes and skills within the company (as opposed to hiring third-party contractors) to keep costs and production delays low.
Thanks to Dataiku, Infopro Digital’s teams developed a solution that satisfies all of their requirements while also keeping ultimate control over the data in the hands of the IT team.
With Dataiku, Infopro Digital Developed a Solution Where:
Thanks to its data-driven transformation using Dataiku, Infopro Digital is now running one of the most advanced business-to-business advertising targeting engines on the market.
Dataiku really helped Infopro Digital keep a competitive advantage in the advertising market; we can now offer advanced targeting options in a snap. We now plan to expand our use of Dataiku to new markets and to our data business.Clément Delpirou Chief Digital Officer at Infopro Digital
ADA, Aviva’s algorithmic decision agent, is a customer-first AI that is powering omni-channel, hyper personalized marketing.
Read moreDiscover how LVMH centralized and customized deployment of AI algorithms for its luxury goods houses.
Learn MoreLG Chem noticed that their employees were spending a lot of time searching for safety regulations and guidelines so, with the help of Generative AI and Dataiku, they provided an AI service that helps them find that information quickly and accurately.
Learn MoreHear how Fanalists — a data and marketing agency working for the sports, media, and entertainment industries — has completely transformed their business with Dataiku.
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