myAgro: Scaling Farmer Support Through Real-Time Insights

As an NGO dedicated to increasing smallholder farmers’ incomes, myAgro faced mounting data challenges that threatened to slow their progress. Their data was scattered across disconnected systems, making it difficult to consolidate for analysis, delaying critical decision-making and field monitoring. 

With a limited number of data experts, myAgro relied heavily on manual data processing through Google Sheets and offline data collection apps — a time-consuming task that restricted their ability to conduct thorough analysis and stretched their resources thin.

Despite investing significant effort into creating dashboards to measure their impact, myAgro couldn’t deliver the real-time insights they needed for field monitoring, nor could help field vendors best target potential clients. The organization was overwhelmed by data pipeline and dashboard overload, struggling to produce actionable analytics at the speed required. Additionally, they couldn’t effectively monitor field data collection in near real-time for essential activities like nutrition surveys and harvest measurements.

These challenges hindered myAgro’s ability to scale their programs, make timely decisions, and maximize their impact. To overcome these obstacles and enhance their ability to transform farmers’ lives, myAgro turned to Dataiku, the Universal AI Platform.

Automation, Real-Time Insights, and Predictive Analytics

With Dataiku, myAgro found a unified platform that transformed how they manage and analyze data, enabling them to overcome previous challenges with enhanced efficiency and scalability. By automating data pipelines, Dataiku streamlined the movement and transformation of data from multiple sources, eliminating manual processes and allowing the team to focus more on their mission.

Dataiku’s intuitive, low- and no-code environment empowered team members of all skill levels to build data flows and create dashboards, delivering real-time insights that now guide myAgro’s decisions with precision. This enables them to better monitor field data and quantify their impact in real-time.

The organization also implemented a recommendation engine through Dataiku that leverages historical payment data to predict which farmers are most likely to make payments. This targeted approach led to a 75% increase in sales among their most active vendor segments. Additionally, Dataiku facilitated payment forecasting and warehouse optimization, allowing myAgro to anticipate demand and manage resources effectively.

By using advanced segmentation capabilities, myAgro can now analyze farmer demographics, cross-referencing data from various sources to identify and amplify the impact on specific groups. The Dataiku platform enables non-technical users to deploy solutions quickly while data specialists benefit from advanced Python and SQL Dataiku recipes , without the hassle of extensive configuration.

One of the biggest advantages is how Dataiku empowers the Data Team with its low-code interface, enabling the team to create dashboards and workflows without the need to code nor to worry excessively with what's going underneath. And when coding is required, it’s possible within Dataiku itself with minimal configuration. Marcelo Mallmann Engineering Lead (Data), myAgro

Empowering Informed Decisions and Scaling Impact With Dataiku

Today, myAgro has seen transformative results from their partnership with Dataiku. Tasks that once took months are now automated, providing real-time updates that support informed and swift decision-making. This shift has allowed myAgro to expand its reach, including 900,000 farmers participating in enhanced training programs, which have driven over 40% of its sales. Additionally, over 300 trainers now provide continuous support to 4,500 field vendors, achieving a 50%-100% improvement in key sales activity metrics.

With Dataiku democratizing data access across the organization, both data experts and field staff can leverage insights to drive impactful decisions. By enabling efficient data workflows and empowering non-technical users, Dataiku has saved myAgro time, reduced operational costs, and amplified their ability to transform farmers’ lives with precision and scalable impact.